Audi: No decision on porting the A1 series to the United States


"No announcements or timelines have been finalized regarding exports to any specific markets," said Audi of America spokesman Christian Bokich in response to a query by Inside Line on Wednesday.

Automotive News on Tuesday reported that Audi is "seriously looking" at bringing the A1 to the U.S. in the car's next generation six to eight years from now. Audi of America President Johan de Nysschen told Automotive News that Audi's U.S. dealers asked for the A1 but balked at the small car's steep price.

The Audi A1 would likely start at $25,000 in the U.S. and compete against the BMW 1 Series and Mini Cooper.

The final production version of the A1 has not yet been shown publicly. An A1 three-door concept was shown at the 2007 Tokyo Auto Show, and a five-door A1 concept was shown at the 2008 Paris Auto Show.

Opinion: The A1 can be a very successful car. What it needs is a good amount of power, while retaining small car fuel efficiency. Also it needs to be realised that Audi is STILL a luxury brand from Volkswagen, don't have hundreds of options that raise the price of this car to the $30K region or else someone will have to be an idiot to pay that much for an underpowered car. $25K is a tad steep but if it pushes the $30K region, It will not survive for long.
LINK: EDMUNDS

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